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Published Tuesday, May 28, 2024. Click here to view online.
Hey, friend! Happy fake Monday! It's time for another exciting
Spam Resource newsletter.
Over the weekend, I realize that it has been six
years since I first attempted to configure my main email domains with a
DMARC setting of p=reject. And of course, I fumbled that
first try. But it's fun to look back at those first steps and
compare that with where I am today, working with Valimail and
sharing in their goal of helping email senders secure their
domains safely while being careful not to damage deliverability.
What a fun ride it's been! (And continues to be.)
There have been a lot of twists and turns in my career over the years.
Whatever my job, I would always try to do the right thing and be kind
to people –- like that one time I gave up my seat to an elderly
person on the bus.
And that’s how I lost my job as a bus driver. Ah well.
Have a great (short) week!
Be aware: DKIM L=Tag Exploit
On Friday, May 17, 2024, security researchers from ZONE published
details of a vulnerability inherent to the DomainKeys Identified Mail
(DKIM) email authentication protocol – one that can allow bad guys to
take existing messages, modify or add content significantly, and
re-inject those messages into the email stream and have them still pass ...
read more
SFMC tip: Sending as the top level domain in Marketing Cloud
Not only did I stumble across this when reviewing Chris Zullo's capture
and notes on my "Deliverability 201” domain and IP strategy deck for
SFMC users, but it came up when consulting for a client recently. I
thought it would be fun to capture and share this scenario, to help the
next person who comes along.
read more
What’s up with AMP for Email in 2024?
Wondering what’s up with AMP for Email? Email interactivity was a
tricky thing to design and implement, and there were lots of hurdles
and concerns along the way. But I was (and am) a fan, as I can see the
value in it, even at the simplest level – I recall being amazed when I
could approve a Google Docs share request without leaving my inbox, an ...
read more
New Yahoo Sender Hub Dashboard Update
Over on the Yahoo & AOL Postmaster Blog, the friendly folks at Yahoo
just announced an updated Yahoo Sender Hub Dashboard. What have they
got for us? Why, it’s a dashboard to register and manage domains for
the Yahoo CFL (Complaint Feedback Loop), aka Yahoo Mail’s version of an
ISP feedback loop.
read more
Spam Resource Spotlight: Matthew Vernhout
Canadian Matthew Vernhout has been a member of the Secret Society of
Very Smart Deliverability People (SSoVSDP) for many years now. He's
been connected to those worlds of email and deliverability, in some
form or other, going back to the turn of the millennium. Not only that,
but he's been publishing the deliverability and email marketing blog ...
read more
MBP Spotlight: registrar-servers.com
Who hosts what mail? MBP Spotlight is there series here at Spam
Resource where I’ll break down the top mailbox providers (including
B2B) based on their rankings in the top ten million domains. Some
entries might have more info, some entries might have less, depending
on what information I know about them and what information I can find ...
read more
What are onmicrosoft.com and gappssmtp.com?
Have you ever run across the domains onmicrosoft.com and gappssmtp.com
in email headers before? Wondering what they are for and why they are
there? Read on!
In this modern age where email authentication is an absolute necessity,
both Google and Microsoft include functionality in their business email ...
read more
DMARC (and me!) in the news lately
It's great to see folks writing about DMARC and how important it is to
email security and deliverability. It's especially wonderful to have
been given the chance to include my voice in a couple of those articles
recently. Here's links to a couple of recent mentions: ...
read more
Remembering Holomaxx
Hard to believe that it's been nearly fourteen years since Holomaxx
sued various spam filterers and internet service providers, alleging
that their mail was being unfairly filtered or rejected, given that the
mail complied with CAN-SPAM.
read more
Play the lottery? Check your spam folder!
Oof, stories like this one make me want to cry. Sounds like emails from
the Michigan Lottery were going to the spam folder. Hey, whoever's in
charge of that, my recommendation would be to test for spam folder
issues regularly, and do what you need to do to shore up engagement and
inbox placement. Otherwise, we could end up with another winner not ...
read more
Blocking emails to role accounts: Good idea? (Updated for 2024)
Do you block email signup attempts from role accounts? If not, I think
you should consider it.
What's a role account, you might ask? It's an email that has a username
part (the part to the left of the @ sign) that is commonly reserved for
either a system function or administrative role.
read more
Spam Resource Spotlight: Chip House
Chip House is an executive and growth leader with over 25 years of
leading marketing and customer success teams in fast-paced, B2B SaaS
companies. He is Chief Marketing Officer for CRM platform Insightly.
We go back a ways. Once upon a time, I was hired by e-commerce provider
Digital River, where Chip was a senior director of marketing. My role ...
read more
MBP Spotlight: ovh.net
Who hosts what mail? MBP Spotlight is the series here at Spam Resource
where I’ll share ranking data for the top mailbox providers (including
B2B) based on where they fall in the top ten million domains. Some
entries might have more info, some entries might have less, depending
on what information I know about them and what information I can find ...
read more
Buttondown: Where is that mail going?
Buttondown provides “Newsletter software for people like you” — it’s a
cool and easy to use email newsletter platform created and managed by
Justin Duke. He was kind enough to share a domain data snapshot with
me, and with all of you.
What does this data snapshot show? It’s early 2024 send volume, ranked ...
read more
Now hiring: Mailchimp
Intuit's Mailchimp is a leading marketing platform for small businesses
millions of customers around the world to build their
brands and grow their companies with a suite of marketing automation,
multichannel campaigns, CRM, and analytics tools." And they're hiring!
Could you be the Deliverability Engineer II that they're looking for?
read more
DELIVTERMS: Google Postmaster Tools (GPT)
It seems like a good day to decode another deliverability acronym. It's
DELIVTERMS! The annoyingly random ongoing feature from Spam Resource,
where we explain all those confusing deliverability terms.
Today, we're talking about GPT: Google Postmaster Tools (or Gmail ...
read more
North Korea targeting weak DMARC policies
Bleeping Computer’s Sergiu Gatlan reports on a dire DMARC warning from
the US National Security Agency (NSA): It seems that North Korea loves
to send phishing emails, and they seem to be finding success by picking
domains with weak DMARC policies, when looking for whom to target. I
have to wonder – have they learned, possibly through that rush for ...
read more
MBP Spotlight: kasserver.com
Who hosts what mail? MBP Spotlight is the series here at Spam Resource
where I’ll share ranking data for the top mailbox providers (including
B2B) based on where they fall in the top ten million domains. Some
entries might have more info, some entries might have less, depending
on what information I know about them and what information I can find ...
read more
Spam Resource Spotlight: Tara Natanson
Tara Natanson, manager of ISP relations for email service provider
Constant Contact, is a friend that I've known for more years than I can
remember. And like me, she's made a long career out of stopping spam
and helping clients play by the rules when it comes to email marketing.
We've never worked for the same company, but we've worked ...
read more
Dead domain (sort of): solarmora.com
What the heck is solarmora.com? Have you seen this domain show up in
your email lists or customer database? I recently noticed this domain
showing up in the DMARC reporting configuration for more than 300
different domains.
read more
Nonprofit? Need Deliverability help?
Are you a nonprofit in need of better email deliverability, or know one
that could use some help? Every month, MV Braverman's Inbox Welcome
offers pro bono service to set up email authentication or conduct an
email deliverability audit for one nonprofit organization.
What Inbox Welcome Offers: ...
read more
What constitutes a transactional message?
A bonus article from the archives (Wednesday, May 25, 2022)
"Is this message transactional, or is it commercial?" That's a question
I get asked quite regularly as a deliverability consultant. Note that I
am not a lawyer, so I can't give you legal advice. I can, however,
provide my layman's interpretation and encourage you to investigate for
yourself, suggest to you where you need to look, and you can throw it ...
read more
And that's all for now! Thanks for reading.
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